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9 OF 12

Business

QUESTION 8b

How does revenue compound?

The ask

Choose the revenue model and defend it. The same service can compound or stall depending only on packaging.

What you submit

01

The chosen revenue model and rejected alternatives—project, placement, retainer, recurring, usage, or outcome—with the compounding rationale.

02

The retention and expansion mechanic: why customer spend holds or grows, not merely lands.

03

The AI cost-curve map: as inference falls, whether your packaging keeps the margin or gives it away at renewal.

01

Placement

One-time

02

Retainer

Time-bound

03

Recurring

Compounding

04

Usage

Scales with value

05

Outcome

Aligned to result

Great looks like:

The GrowthAssistant reasoning applied to your category. Outcome-based does not mean project-based; the strongest answer is usually recurring and outcome-aligned.

Risk

A one-time or placement model with no compounding mechanic—lumpy revenue that makes default-alive hard and caps terminal value.

Example · Aux Insights

Project lines: Diligence engagements lasting 3–4 weeks and value-creation engagements lasting about three months.

Recurring line: Aux in a Box and fractional growth leads after the engagement ends.

Missing: The revenue split between project and recurring work.

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What are the economics?

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What's the wedge — and how does the model resolve?

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